Purchasing goods and services on the Internet is common. In the Riksbank’s survey of the payment behaviour of the Swedish population in 2020, 66 per cent of respondents state that they have purchased goods and services on the Internet in the last 30 days. In 2018, the corresponding figure was 56 per cent. It is most common in the age group 25-44, where 80 per cent state that they have bought something over the Internet in the last 30 days. But it is becoming increasingly common in other age groups too.

Percentage of people in each age group that have shopped online in the last 30 days.

Figure: More and more people are purchasing goods and services on the Internet

Most people shopping on the Internet use cards, but payment via invoice is almost as common. Just over 20 per cent today use Swish and as many use direct bank payments via online banking. On 1 July 2020, an amendment was made to the Consumer Credit Act with the aim of making it less attractive to shop on credit. The amendment entails that, if other payment alternatives than credit are possible when shopping online, they must be displayed before the credit alternative. Swish reports that the number of traders joining Swish has increased since the decision to amend the Consumer Credit Act became official.

Means of payment used by people in Sweden in eCommerce in the last 30 days, percentages.

Figure: Common to pay by invoice on the Internet