More and more people started shopping online during the pandemic. In the Riksbank’s 2022 survey, 75 per cent of respondents said they had shopped online in the past 30 days. In 2018, the corresponding figure was 56 per cent; see Figure 3. The increase is greatest in the oldest age group. Between 2018 and 2022, the share of online shoppers in the 65-84 age group more than doubled, from 26 per cent to 55 per cent; see Figure 4.
Figure 3. E-commerce is becoming increasingly common
Percentage of people who have bought goods or services online in the last 30 days.
Figure 4. E-commerce growing fast among older persons
Percentage of people aged 65-84 who bought goods or services online in the last 30 days.
When shopping online, payments are most often made by card or a digital billing service such as Klarna; see Figure 5. Just over 30 per cent have paid using Swish, which is an increase of 6 percentage points from 2020.
Figure 5. Paying by card and invoice is common in e-commerce
Payment methods used by Swedish people in e-commerce in the last 30 days, percentages.